Consumer spending remained robust this holiday season, supported by evolving shopping trends and technological innovation. Black Friday online sales grew by more than 10% year-over-year, reaching approximately $10.8 billion, according to Adobe Analytics. Generative artificial intelligence (AI) played a role by streamlining the shopping experience and making it easier to find relevant deals and check out, particularly on mobile devices, which accounted for nearly 55% of all online sales. With e-commerce surging, in-store foot traffic declined, reflecting a broader shift in consumer preferences. This could be driven in part by fewer in-person “doorbuster” promotions which may be diminishing the appeal of traditional in-store holiday shopping.
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